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Trendex's Bold Entry into the U.S. Market

  • Trends
  • calendarMay 23, 2024
  • calendarRWA.Media
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Trendex, a European leader in tokenizing human talent, has received the backing of Y Combinator.

Having raised over $4 million from investors in Europe and Asia, including world soccer star Karim Benzema, Trendex has built a community of nearly 100,000 European customers. Now, the company is targeting the U.S. market. Recent partnerships with NBA stars Marcus Smart of the Grizzlies and Rudy Gobert of the Timberwolves will accelerate this expansion. In addition, Trendex has strategically acquired Gummys, a decentralized video and streaming platform, to diversify its offerings from sports to cybersports to YouTubers.

Recommended article: ISDA Explores Legal Implications of Tokenized Collateral

Trendex offers a platform where users can trade tokens tied to the personal brands of aspiring soccer and basketball players and other categories. With over 200 talents already available for trading, the platform quickly becomes a hub for sports fans.

GUMMYS: Empowering Streamers and Creators

In an effort to expand its services for content creators and streamers, Trendex recently acquired Gummys. Founded by entrepreneurs Pasquale Sorrentino and Eunice Wong, the Gummys platform has quickly gained popularity and attracted nearly half a million social media users. The platform's decentralized approach has been featured on Chainlink, Polygon, and Filecoin hackathons, providing users a unique space to discover, interact with, and earn rewards from new YouTubers and game streamers.

Related article: Chainlink up 14% After Successful Launch of Tokenization Pilot Project with DTCC

Synergistic Partnership: Talent, Technology and Community

The acquisition of Gummys was a transformative step for Trendex. Integrating Gummys' advanced decentralized streaming technology with Trendex's talent tokenization platform will improve user engagement, content delivery, and social media interaction, ushering in a new era of digital content and community building for both platforms.

Tokenization of Creators

With more than 250 athletes, artists, musicians, influencers, and actors already members of the Trendex family, acquiring Gummys opens up new opportunities for creatives beyond sports and entertainment. Using Gummys' technology, Trendex will introduce a revolutionary service allowing YouTubers to tokenize their content and empower audiences to participate in their success.

This innovative approach will allow creators to:

  • Own Their Content Thanks to Metadata on the Blockchain

  • Share revenue directly with their audience

  • Benefit from community-regulated censorship and incentivize engagement

This approach redefines talent monetization, allowing creators to build sustainable careers and connect with fans on a deeper level. This aligns with Trendex's mission to support talent in their careers and connect them with their fans in new, profitable ways.

The Future of Talent Tokenization

Aiming to reach over 1 million customers and close 1,000,000 transactions with tokenized talent by 2026, Trendex intends to become the leading platform for talent and creators.